At Skip Hop, I led the branded in-store fixture program for two national retail chains, with displays installed in over 200 store locations. In addition to the fixture rollout, I managed the creation and implementation of supporting in-store signage and logo blocks to further elevate brand presence and ensure cohesive visual merchandising. These elements were carefully designed to align with overall brand guidelines and strategically placed to draw shopper attention and support product education.

At Copper Pearl, I led a similar initiative focused on the development and deployment of branded signage and logo blocks across key retail partners. Working closely with creative and sales teams, as well as manufacturers, I ensured all visual assets reflected the brand’s elevated aesthetic. These efforts are vital to reinforce brand recognition in-store, drive foot traffic to Copper Pearl assortments, and strengthen retailer collaboration through thoughtful, high-impact visual branding.